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A Novel Approach of Product Recommendation Using Utility-Based Association Rules
Ankita Verma
,
Stuti Stuti
,
Kanika Gupta
,
Nishant Srivastava
Jan 01, 2022
An exorbitant source of data is easily available but the actual task lies in using this data efficiently. In this article, the aim is to analyse the significant information embedded in the customer purchase behaviour to...
Information Retrieval
Library and Information Science
Information Retrieval
Published by:
IGI Global